LYLE & SCOTT
Concept Development, Graphic Design, Video Editing & Retouching

Role Graphic Designer
Client Lyle & Scott
Link lyleandscott.com

I was approached by Lyle & Scott to develop concepts and roll out printed and digital assets for two major sales - Black Friday and January. The brief was to create impactful designs that would sit across the website, social platforms and in store windows across Europe. The sale campaigns appear either side of the main Christmas campaign so needed to be relatively simple yet bold.

The focus was the weather, due to the main aspect of these sales being seasonal and to give the design another layer the weather was applied to a window for each sale. This theme worked well when applying motion to the assets - rain running down glass and frost cracking.