DAME.
Packaging Design, developing structure and function of the box
Art Direction and Video Editing for Sainsbury’s campaign

Role Creative Lead
Client DAME.
Credit Photographer Ruth Garner
Credit Retoucher Oliver Ingrouille
Featured The Best Feminine Hygiene Product Packaging Designs by DesignRush​

I was briefed to design the structure of a box to house DAME’s award-winning Reusable Tampon Applicator. The box was to be minimal in its usage of materials and all relevant information needed to be housed within the box, to eradicate the need for further leaflets/materials.

Once the box was complete, I worked with photographer Ruth Garner to create a campaign for the product launch in Sainsbury’s. The campaign highlighted both sustainability credentials and ease of use for the customer.