DAME.
Brand Development, Illustration, Iconography

Role Creative Lead
Credit All photography by Ruth Garner - ruthgarnerfilm.com
Client DAME.

Design and development of brand refresh and creation of new brand guidelines for sustainable period product brand DAME. Working to clean up the brand assets as a whole, re-work how assets are used, refining existing colour palette whilst adding a couple of new shades. I also designed a new set of hand drawn icons.

Initially I designed the icons to represent the three pillars at DAME, Sustainability, Acceptability and Accessibility. I then extended the designs to be used for Instagram highlights, these were to include every DAME product and represent various parts of the business such as reviews, stockists, press and environmental impact.

In-keeping in the DAME style the icons are designed to be minimal and have a natural hand drawn look, this was achieved by using one continuous line and a thin pencil stroke.