DAME.
Art Direction, Styling, Model Casting

Role Creative Lead
Client DAME.
Link wearedame.co
Videographer & Photographer ruthgarnerfilm.com
Retoucher Oliver J Ingrouille ojiretouch.com
Models Fede Marilotti, Sadie Bass, Jilda Thomas

Working with photographer and videographer, Ruth Garner, I styled and directed this campaign for DAME. The shoot was focussed on the comfort and fit of the period pants, highlighting the ease of use whilst on your period. In terms of look and feel the imagery ties in with DAME’s down to earth nature, exploring a look that portrays ideas of freedom and openness all whilst being a little bit cheeky ;)

Working with photographer, Ruth Garner, we developed a range of shots for DAME. Keeping the shoot light, airy and with a fresh summer feel, this shoot tackles one of DAME’s three pillars, ACCEPTABILITY. To achieve this the products were captured in the outside world, the idea being to proudly show them off rather than usually hiding them away in a bathroom.

Another purpose of the shoot was to share the message of how easy it is to use the reusables. For example washing reusable period pads in your normal washing load and hanging them to dry with your underwear.
A slight grain was added to all imagery in post to create a soft, natural and earthy feel.