Design and development of a brand refresh and creation of new brand guidelines for sustainable period product brand, DAME. Working to clean up existing brand assets, re-work how assets are used, refine existing colour palette whilst adding new shades.

I also designed a collection of icons to represent the three pillars of DAME - Sustainability, Acceptability and Accessibility. Extra icons were added for various parts of the business such as reviews, stockists, press and environmental impact. In-keeping in the DAME style the icons are designed to be minimal and have a natural hand drawn look.

Furthermore using these refreshed brand guidelines to design a new blog for the DAME website.