I was briefed to create a cohesive design concept for the launch of the new Beauty Hall at the John Lewis Oxford Street Store; a space which brings together a curated selection of leading skincare, haircare, and beauty brands. The campaign needed to flex seamlessly across OOH, digital platforms, and smaller printed assets, while celebrating the individuality of each brand within a unified visual identity.

Working closely with Art Director, Amelia Martyn, I developed an overarching creative concept and bespoke colour palette that could act as a visual thread throughout the campaign. The aim was to ensure that the final execution felt elevated, contemporary, and unmistakably John Lewis.

I also assisted on set during the campaign shoot, ensuring imagery worked well together in the poster line-up for the OOH to be feature in Oxford Street tube station.